Kroger 2007 Annual Report Download - page 12

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Please find page 12 of the 2007 Kroger annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The Kroger Co. Page 12
Marketplace Stores
Banners
Dillons Marketplace
Fry’s Marketplace
Kroger Marketplace
Smith’s Marketplace
Fred Meyer’s general merchandise expertise has been a key factor in the
success of our marketplace store format. The continued rollout of our
marketplace strategy would not be possible without the general
merchandise expertise of our great team at Fred Meyer that knows which
categories and products to procure, and how to sell those products.
The primary distinction between our marketplace stores and our Fred
Meyer multi-department stores is that most of our marketplace stores do
not include apparel departments. They do offer full-service grocery and
pharmacy departments as well as an expanded general merchandise area
that includes outdoor living products, home goods, and toys. Ranging in
size from 100,000 to 130,000 square feet, most of our marketplace stores
are smaller than our multi-department stores. They require an average
investment of $15.0 to $16.0 million, including real estate.
At the end of 2007, we operated 19 “Fry’s Marketplace” stores in Arizona,
five “Smith’s Marketplace” stores in Utah, 10 “Kroger Marketplace” stores in
Ohio, and one “Dillons Marketplace” store in Kansas.