Kroger 2007 Annual Report Download - page 1

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ABOUT THE KROGER FACT BOOK
This Fact Book provides certain financial and operating performance about
The Kroger Co. and its consolidated subsidiaries. It is intended to provide
general information about Kroger and therefore does not include the
Company’s consolidated financial statements and notes. On January 22,
2003, the SEC issued release No. 33-8176 that set forth new requirements
relating to the disclosure of non-GAAP financial measures, as defined in
the release. The release allows for presentation of certain non-GAAP
financial measures provided that the measures are reconciled to the most
directly comparable GAAP financial measure. Any non-GAAP financial
measure discussed in this Fact Book complies with this requirement. More
detailed financial information can be found in Kroger’s filings with the SEC.
Kroger believes that the information contained in this Fact Book is correct
in all material respects as of the date set forth below or such earlier date as
indicated. However, such information is subject to change. Unless
otherwise noted, reference to “years” is to Kroger’s fiscal years.
July 2008
I. Preface & Overview Page 1
About the Kroger Fact Book
Shareholder Information
Financial Highlights
Sustainability
Corporate Overview
II. Retail Operations Page 7
Supermarkets
t Store Formats
t Geography & Markets
t Acquisition Strategy
Convenience Stores
Jewelry Stores
III. Sales Drivers Page 24
Corporate Brands
t Kroger Manufacturing
Pharmacy
Natural and Organic Foods
Retail Fuel Operations
Loyalty Data & Customer Insight
Kroger Personal Finance
IV. Technology & Logistics Page 38
V. Financial Information Page 42
Customer 1st Strategy
Market Share
Identical & Comparable Supermarket
Sales
Capital Expenditures
Debt Obligations
Free Cash Flow
Performance Graph
Financial & Operating Statistics
The Kroger Co. Page 1

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