Kroger 2007 Annual Report Download - page 37

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KROGER PERSONAL FINANCE
Another unique competitive advantage for Kroger is Kroger Personal
Finance®. In June 2004, Kroger formed a joint venture with the Royal Bank
of Scotland called “Kroger Personal Finance” or “KPF”. Through KPF, we
offer personal finance products and services at a good value.
The first financial product launched by KPF was the 1-2-3 REWARDS®
MasterCard®, a points-based reward program that provides the highest
rewards for customers purchasing Kroger’s corporate brand products.
Customers also receive up to 15 cents per gallon off their qualified gasoline
purchases at Kroger fuel centers in certain markets.
KPF offers many other personal financial products – including various types
of insurance (car, home, renters, life, pet, and specialty), mortgages, home
equity lines, identity theft protection, and gift cards. We consider these
services to be an extension of Kroger’s overall “Customer 1st” strategy.
The Kroger Co. Page 37