Kroger 2007 Annual Report Download - page 52
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Please find page 52 of the 2007 Kroger annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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PERFORMANCE GRAPH
Set forth below is a line graph comparing the five-year cumulative total
shareholder return on the Company’s common stock, based on the market
price of the common stock and assuming reinvestment of dividends, with
the cumulative total return of companies in the Standard & Poor’s 500
Stock Index and the Peer Group composed of food and drug companies.
Historically, the Company’s peer group has consisted of the major food
store companies. In recent years there have been significant changes in
the industry, including consolidation and increased competition from
supercenters and drug chains. As a result, in 2003 the Company changed
its peer group (the “Peer Group”) to include companies operating
supermarkets, supercenters and warehouse clubs in the United States as
well as the major drug chains with which the Company competes.
BASE INDEXED RETURNS
PERIOD Years Ending:
2002 2003 2004 2005 2006 2007
THE KROGER CO. 100 122.80 114.25 123.06 172.87 175.61
S&P 500 INDEX 100 134.57 141.76 158.24 181.97 178.69
PEER GROUP** 100 116.66 124.90 122.44 134.83 139.96
COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*
OF THE KROGER CO., S&P 500 AND PEER GROUP**
176
173
123
114
123
182
142
158
179
135
140
135
122125
117
$0
$50
$100
$150
$200
2002 2003 2004 2005 2006 2007
Kroger S&P 500 Peer Group**
The Kroger Co. Page 52