Konica Minolta 2007 Annual Report Download - page 7

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05
Strategies by Segment
For general office-use MFPs, the emphasis is on expanding the bizhub series
product line-up and sales in the high- and medium-speed segment of color MFP,
and on maintaining the leading market share in segment 2 and above (MFPs that
can output over 21 pages per minute) of the color MFP market, leveraging the
industry’s largest production scale for polymerized toner, color management tech-
nologies, high quality print images, high cost performance and other strengths to
differentiate our products.
In the production printing market, the Group continues to enhance its product
offerings in the digital printing area, and strengthen its lineup of high speed MFP
bizhub PRO series products.
Moreover, as office environs are rapidly being networked, we are emphasizing
color MFP applications, and by seeking full-scale compatibility with open API and
applications, are providing total network solutions. We are also leveraging Konica
Minolta’s strengths to build a product, service and marketing structure that is
designed for each region, segment, and industry.
In addition, although the target market for LBPs had heretofore been the SOHO
segment, we intend to shift our marketing strategy to the general office-use
segment where print volumes are large, while enhancing our magicolor series of
tandem and multi-function LBPs in the high value-added high speed segment in
order to increase the profitability of the business and boost sales.
In consumables, a third polymerized toner plant with annual production
capacity of 7,000 tons was put into operation in December 2006. In addition to
existing capacity, this new plant raises the Group’s total polymerized toner pro-
duction capacity to 15,000 tons per year. This level of production is the largest in
the industry, and prepares the Group for the future increase in demand it foresees.
2004 2005 2006 2007
Europe
Color MFP Unit Shipments
(Thousand units)
2004 2005 2006 2007
North America
2004 2005 2006 2007
Japan
0
20
40
60
80
0
20
40
60
80
0
20
40
60
80
Business Technologies