Konica Minolta 2007 Annual Report Download - page 21

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19
Independently developed
polymerized toner
As we continued to respond to persistent demand for monochrome MFPs in the U.S., Asia and other regions, unit growth was also
recorded for monochrome MFPs. In the production printing business segment, we introduced two high speed MFPs (bizhubPRO C6500
and bizhubPRO 1050e) and strengthened our product lineup, where high growth is expected from the internal printing divisions of large
companies and major franchise copy shops. In the U.S., which is our largest market for these products. we strengthened our marketing
network by expanding our direct sales organization and promoting business tie-ups with major dealers, which also resulted in growth of
unit sales.
In the LBP business, we promoted a qualitative change in marketing policies to place even more emphasis on profitability. During the
year, we worked to shift our marketing emphasis from the SOHO customer base heretofore to high volume general corporate users and
to tandem color LBPs in the medium- to high-speed segment. In addition, we emphasized sales of high value-added products with
integrated print, copy, scan and facsimile functions. In the fiscal year under review, a new magicolor5550 series LBP was announced
and marketed.
As a result of the above, consolidated net sales for the Business Technology business in the fiscal year ended March 2007 were ¥658.7
billion, while operating income was ¥80.0 billion.
A4 high-speed tandem type
color LBP magicolor5570
High picture quality
achieved through its smaller
particles and uniform shape