Hyundai 2010 Annual Report Download - page 9

an eight percent increase over 2010 sales, and further fortify its position
as a global leading company. In order to achieve the goal, we will focus
on the following three areas:
First, we will strive to strengthen our core competence achieving sales of
3.9 million units. By improving core competence including productivity,
protability, employee competence and corporate culture, and increasing
production exibility to effectively respond to changes in local markets,
we will enhance efciency in our sales structure.
Second, we are committed to securing key capabilities for future growth
into the next ten years and beyond. For this, we will further fortify
quality management, our key strategy, to meet customers’ trust and
expectation, and develop technologies in the eld of eco-friendly cars to
further secure proprietary technology.
Third, we will fulll our social responsibility and pursue mutual benet
with our parts suppliers. We will exert ourselves to care for marginalized
neighbors around us and support them in their endeavor to stand on their
own feet. In addition, we will foster parts suppliers that can contribute
to quality competitiveness and establish the foundation for a mutual
benet.
By successfully achieving the above management goals and key tasks,
Hyundai Motor Company will maximize value for stakeholders, pursue
a customer-rst policy through quality management, and contribute to
the nation’s economic and social development by growing together with
our partners.
Thanks to your encouragement and the endless efforts of all Hyundai
employees, Hyundai Motor Company was able to overcome hardships
amidst the difcult conditions surrounding the global auto industry.
We look forward to your consistent support and wish you and your family
health and happiness.
Thank you.
Sincerely
Dear shareholders,
Last year, the world economy and the auto industry underwent many
changes. The world economy which showed signs of recovery after the
global nancial crisis is yet again facing increasing uncertainties due to
difculties arising from nancial crisis in Greece and other parts of Europe.
The global auto market is overcoming the extreme recession from two
years ago but continues to be sluggish as demand in advanced markets,
such as the U.S. and Europe, still falls far short of the level prior to the
crisis. Amidst this situation, in 2010, Hyundai Motor Company posted its
biggest production and sales gains in its history, drawing attention from
major media around the world.
In 2010, Hyundai Motor Company sold 3.6 million units in total, above 15
percent increase year-on-year. Overall, 1.7 million units were produced in
domestic plants, among which 658,000 units were sold in Korea and 1.0
million were exported. Meanwhile, sales from overseas plants recorded
1.8 million units.
In particular, China and India, emerging as new volume zones for the
auto market, exceeded 700,000 and 600,000 units in sales respectively,
owing to the launch of strategic models and new cars. In addition, the
new Sonata and Tucson (badged as Tucson ix or ix35 in some regions),
launched early last year received great review from the U.S. and exceeded
500,000 units in annual sales, an epoch-making record ever since advancing
into the U.S. market.
As a result, the share of overseas production exceeded that of domestic
production in total sales. It was a meaningful year in that global
management, the focal strategy of the company, bore fruit.
Hyundai Motor Company owes it all to the endless support from its
customers and shareholders. This allowed the company to execute
unprecedented performance while competitors suffered from various
problems in 2010.
We believe that the business environment surrounding Hyundai Motor
Company will continue to be unfavorable in 2011. Even though global
auto demand will grow continuously leading by emerging markets,
the won to dollar exchange rate is expected to fall in the near future
and competitors who underwent difculties will gradually recover their
competitiveness. Under these uncertainties, Hyundai Motor Company
will reinforce its focus on emerging markets and compact cars, the
strengths of the company.
Hyundai Motor Company is committed to overcoming such a challenging
business environment and aims to sell 3.9 million units globally in 2011,

Steve S. Yang
President & CEO
April, 2011
By successfully achieving the above management goals and key tasks, Hyundai Motor Company will maximize value for
stakeholders, pursue a customer-rst policy through quality management, and contribute to the nation’s economic and
social development by growing together with our partners.