Hyundai 2010 Annual Report Download - page 20

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Nature is the world’s greatest designer
Hyundais design philosophy is “uidic sculpture,” based on the inspiration obtained from nature itself. We seek to harmonize with nature by
invoking natures vital strength and dynamic of life in our design. The car is perfected, like a single work of artistic sculpture, by a design with
smooth, rhythmic and natural ow from front to back. Gentle yet tough, the innovative design has a unique identity that immediately identies
it as a Hyundai vehicle. Hyundai seeks through design to provide the customer with artistic value in order to provide the satisfaction and
experience of beauty that goes beyond merely owning a car.
EXPECT THE UNEXPECTED


CREATING A NEW RULE
PROGRESS TOWARD INTEGRITY

NEW POSSIBILITY FOR YOU

LIVE OUTSIDE THE BOX

