Hyundai 2010 Annual Report Download - page 8

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
In 2011, Hyundai Motor Company is launching a campaign to ensure the energy for
growth with a new slogan: New Thinking. New Possibilities. - New ideas create new
values. We will respond to the fast-changing international management environment
by constructing a system for organic cooperation between production factory and
sales headquarters in each country worldwide. To this end, we will construct an
advanced management system and spread a creative global organizational culture
that prioritizes customers and talent in all departments. Additionally, while further
strengthening quality management, we will ensure competitive superiority and
fundamental technologies with environmental management, continuously expanding
R&D and investment in eco-friendly vehicles. Hyundai Motor Company will create
new value with new ideas and always stay ahead of the competition in order to win
the future, and will work to provide this new value to yet more customers.
Today, to repay the faith and trust of the customers who have made it into a global
carmaker worthy of the name, Hyundai Motor Company will take another great step
into the future.
Hyundai Motor Company, having led the history of Korea’s automotive industry, has
reached the rank of global corporation thanks to our customers’ deep connection
and love.
In 2010, Hyundai had a year of new challenges. Even in a difcult global economic
environment, we recorded remarkable growth to 3.61 million vehicles sold in the
global market; we took our place as a global corporation worthy of the name, 65th
among the top 100 world brands with a brand value of $5 billion. We have grown
steadily even in emerging markets. In China, which has become the world’s top
automotive market, we recorded record sales, and in Russia a new factory has been
completed, establishing a robust global production and sales structure. In America,
the birthplace of the automotive industry, we broke 500,000 vehicles sold for the
rst time, and racked up plaudits from leading media and testing agencies. JD
Power placed us rst among Asian brands in customer service satisfaction and 1st
in Vehicle Dependability Survey (VDS) for the third consecutive year. Hyundai Motor
Group created an integrated industrial structure -- spanning from steel to vehicle
-- with the startup of two new blast furnaces at our integrated steelworks, further
increasing our synergy as a resource-cycle group. The world market is changing very
quickly. Corporations that do not adapt to this change will swiftly go from being the
victors of yesterday to the failures of today. Innovative change and endless challenge
are the only strategy for corporate survival. Mong-Koo, Chung
Chairman and CEO
April, 2011

We work ceaselessly for customer satisfaction, and will open new
roads with new initiatives. Hyundai Motor Company will stand at
the forefront of the global automotive industry.
