Hyundai 2010 Annual Report Download - page 18

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Concept cars are the automobile’s ambition and passion for tomorrow
Concept cars hold our dreams and hopes for the future. Hyundai’s concept cars continue to
surprise and satisfy while pointing the way to the cars of the future.
HED Series:
A futuristic concept car that embodies the needs of European customers
The HED series developed by Hyundai’s European design center, which began with the HED-I
small MPV (Multi-Purpose Vehicle) concept car at the Geneva Motor Show, has continued with
the 2006 Genus (HED-II) and Arnejs (HED-III), the 2007 eco-friendly QarmaQ (HED-IV) using
new materials; the 2008 i-Mode (HED-V) eco-friendly concept car, and the 2009 ix-onic (HED-
VI) mass-production concept car. Hyundai has once again proven its advanced technical ability
with the i–ow (HED-VII), which debuted at the 2010 Geneva Motor Show.
HCD Series:
Harmonizing the quality and feeling desired by North American customers
The Helion, which debuted at the L.A. Auto Show, received rave reviews for its quality
and design as a small crossover concept car combining futuristic coupe styling with the
multifunctionality of an SUV. The Genesis coupe also entered the North American psyche with
its uniquely sensual design, harmonizing the HCD-VIII and HCD-IX. The U.S. design center got
a big response with the debut of the Nuvis (HCD-XI) concept car, which implements Hyundai’s
eco-friendly “blue-drive” development strategy, at the 2009 New York Motor Show; in 2011 at
Detroit, the small CUV concept car Curb (HCD-XII) turned heads at its debut.
HND Series: A preview of the dream car
The Namyang design center, the base camp for car development, has debuted concept cars
including the Veloster, Accent SR, and Portico. In 2009 it triggered a great response from the
automobile industry with concept cars that combined design and utility -- the Blue-Will, a
follow-up on Hyundai’s rst plug-in hybrid, and the ix-Metro, a hybrid CUV. The Blue2 (HND-XI)
which debuted at the 2011 Seoul Motor Show, is a fuel-cell vehicle with a sporty and luxury
style that embodies the development of futuristic sedans and the solidication of Hyundai’s
fuel cell market. Hyundai will continue to accelerate the development of concept cars based
on the “Blue Drive” strategy.
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2010 i-ow (Namyang)
2007 Veloster (Namyang)
2009 Nuvis (US)
2009 Blue-Will (Europe)
2009 ix-Metro (Namyang)
2011 Blue
2
(Namyang) 2011 Curb (U.S.)
2006 Genus (Europe)
2009 ix-onic (Europe)
2006 Hellion (U.S.)
2008 i-Mode (Europe)
2007 QarmarQ (Europe)
2007 i-Blue (Japan)
1 Blue2 concept car interior
2 i-ow concept car door opening
3 Blue-Will concept car
4 Blue2 concept car
Curb concept car exterior 1
Curb concept car interior 2
Curb concept car driver’s side display 3
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