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A wAy to Modern PreMiuM | AnnuAl rePort 2010
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Hyundai Motor Company
www.hyundai.com
Annual Report 1106 English. ID-KM
Copyright © 2011 Hyundai Motor Company. All Rights Reserved.
People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding
of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of their lives. At the same
time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the
largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need
a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we
have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking
underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.
A wAy to
Modern PreMiuM
AnnuAl rePort 2010

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