Hyundai 2010 Annual Report Download - page 21

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A PASSION FOR PRECISION
INTELLIGENT LUXURY / MUSCLE IN MOVEMENT
FROM BEAUTY FLOWS PERFORMANCE
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Hyundai has developed novel ideas that transcend the boundaries of automotive
We design through constant modeling research to perfect the design aesthetic of “uidic sculpture,” a car that is like a natural work of art.
Unique ideas that were considered unrealistic have been realized through innovative automotive design techniques, including 3D rendering. The
exterior design emphasizes a gentle yet vigorous image through harmonization of speedy motion with exible rhythm; the smart interior design,
which incorporates ergonomic engineering, embodies Hyundai’s attention to detail in seeking to provide a cozy and comfortable space with
rened, smooth, owing design.
UNCOMPROMISING COMPACT
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