Hyundai 2004 Annual Report Download - page 27

Hyundai Motor Company Annual Report 2004_52
Environmental Management
South Korea to Grant Special Benefits to Hybrids
Hyundai Motor will sell the ‘Getz’ hybrid car to the general public later next year.
The Ministry of Finance and Economy in South Korea has observed that hybrid
are environmentally friendly vehicles, and more fuel-efficient than subcompacts.
As a result, the South Korean government will provide the same benefits for
hybrid car owners as subcompacts. Among other benefits, hybrid owners will be
eligible for a 50 percent decrease in expressway toll fees, as well as lower
insurance premiums.
Hyundai Wins U.S. Dept. of Energy Contract to Further Research on
Hydrogen Vehicles
HMC is proud to announce the winning of a grant from the United States
government to research fuel cell technology. The five-year program will be
responsible for demonstrating a fleet fueling site, developing important safety and
legal codes and standards for hydrogen refueling technologies, and educating key
audiences about hydrogen as a potential vehicle fuel source. HMC will partner
with ChevronTexaco and UTC Fuel Cells to build six hydrogen refueling stations
in Southern California, which will power a fleet of Hyundai Tucson Fuel Cell
Electric Vehicles (FCEV). The Tucson will feature a higher output fuel cell, a new
lithium ion polymer battery, lightweight, performance-boosting aluminum body
components, low noise levels, and a roomy cabin that offers the same level of
comfort and convenience as its gasoline-powered sibling. The Tucson will also be
capable of starting and operating in sub-zero temperatures. Its driving range has
been extended to 300km, and it gets a peak output of 80kW. Its maximum speed
is rated at 150km/h. We will partner with UTC Fuel Cells of Hartford, CT and
Enova Systems of Torrance, CA to bring consumers this extraordinary level of fuel
cell technology.
Hybrid Alternative Fuel Engines
Hyundai Motor Company is pioneering the hybrid and fuel cell technology. Fuel
cell cars generate electricity by burning hydrogen with water vapor, but will not
be available to the public until around 2010. Until then, Hyundai is testing its
hybrid car, which uses battery power at low speeds, and a gas-combustion engine
at higher speeds. The hybrid is 50 percent more fuel efficient than normal
gasoline-driven cars. We are working hard to make these hybrid engines available
commercially by 2007.
Pioneering Environment-Friendly Diesel Technology
Hyundai’s European Design and Technical Center in Ruesselsheim, Germany
presented a new concept engine, the 1.1-liter CRDi ULEV turbo diesel, at the 2004
Paris Motor Show. The engine features Idle Stop & Go technology, which allows it
to automatically turn off when stopped momentarily. The engine automatically
restarts when the car engages into gear once again. The technology will reduce
urban noise, air pollution, and fuel consumption.
Hyundai Motor Company is preparing our future as an
environment-friendly company by implementing environmental
management strategies in all core management decisions in a
major effort to preserve the global environment. We have proven
our social responsibility and are stating our clear intention of
becoming a global leader in environmental management.
Our core strategy in environmental management is the
commercialization of environment-friendly vehicles such as the
hybrid car and parts like the fuel cell motor. Since the
development of the Sonata electric vehicle as an environment-
friendly project in 1991, we have continued to invest in the
development of a hybrid car. We expect the Getz hybrid car to
expedite the commercialization of environment-friendly vehicles.
We have made vast improvements in our abilities to correspond
to environmental controls and develop environment-friendly
vehicles by building systems to develop environment-friendly
products. We are also actualizing environmental management by
building environment-friendly marketing, sales and service
systems. We have systematically controlled the whole process of
research and development, procurement, production, logistics,
sales, maintenance, and disposal in terms of environmental
management.
Becoming an Environment-friendly Global Leader
Hyundai Motor Company has established the first domestic
Environmental Technology Institute in order to systematically
perform core research into the field of environmental technology.
The Environmental Technology Institute focuses its research on
environment-friendly design, recycling, and development of next
generation environment-friendly vehicles, reduction of exhaust
emissions, and improvement of gasoline mileage.
Our technological research enables us to rapidly and positively
respond to environmental concerns and controls by operating the
Environmental Technology Institute in an arena that can
consolidate all relevant issues. Hyundai has also introduced a
‘green procurement system’ that will facilitate the procuring of
environment-friendly parts from contractors whose environmental
management strategies are compliant. A treatment plant for
disused car parts will begin operation by the end of this business
year.
Achieving a first in the motor industry, Hyundai was awarded the
Grand Prize 2002 in the field of environment operations from the
Pacific Economic Cooperation Council. We actively undertook
our environmental duties at the UN Environmental motor forum
meeting by discussing plans and programs to protect the
environment with international auto makers such as GM, Ford,
Honda, and Toyota.
Hyundai Motor Company recently organized a task force team to
ensure we comply with the Climactic Change Convention as
outlined in the Kyoto Protocol. We are very aware of this
environmental issue, and are willing to undertake these voluntary
measures, as they reinforce our competitiveness by upgrading
our environmental capacity and economic efficiency.
We at the Hyundai Motor Company strive to become the global
leader by completing our social responsibilities, enhancing our
brand value, securing credibility from our customers, and
developing environment-friendly products by maintaining a
philosophy of global environmental management.
Environmental Management: The Core Element of Success
We at the Hyundai Motor Company strive to become the global
leader by completing our social responsibilities, enhancing our brand
value, securing credibility from our customers, and developing
environment-friendly products by maintaining a philosophy of global
environmental management.