Hyundai 2004 Annual Report Download - page 24

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Hyundai Motor Company Annual Report 2004_46
1. The new Sonata premiered at the 2004
Paris Motor Show.
2. The TG (Azera) made its world debut at
the 2005 Geneva Motor Show.
3. The Hyundai TG (Azera) is shown here
at the 2005 Chicago Motor Show.
Hyundai Motor Company is proud to continue its tradition of
mass marketing through sports sponsorship. Hyundai was the
official vehicle supplier of the 28th Olympic Summer Games in
Athens this past year. Hyundai Motor Company, along with Kia
Motors, agreed to sponsor the 2006 World Cup in Germany.
With this eight year-long sponsorship agreement, Hyundai
became one of six official FIFA Partners who have sponsorship
rights to the 2010 and 2014 FIFA World CupTM including all
other FIFA events, exclusive marketing assets, increased media
exposure, and an affiliation with special events and
development initiatives. Hyundai and Kia will showcase their
vehicles at FIFA events as the official vehicle supplier to FIFA.
In addition, Hyundai Motor Company strengthened its
commitment to European football by renewing its sponsorship
with the Union des Associations Europeennes de Football as an
Official Automotive Partner. The many events that Hyundai
participated in include the Goodwill Ball Tour, which transports
a giant four-meter wide football around England to gather
good luck messages from fans. A replica of this ball was created
and signed by celebrities and sports legends for the children’s
sports charity, SPARKS. Hyundai vehicles were used to chart the
600-mile “Beckham Route” to the finals last year. Hyundai
sponsored the nationally and regionally covered “Search for the
Best Five A-Side Teams” in Britain. According to the Times of
London, Hyundai enjoyed a 32 percent rise in brand awareness
and a 15-times return-on-investment following the conclusion
of Euro 2004, the highest of any tournament sponsor.
Magnetic
Marketing Moves
Motor Show Sports Marketing
Competing at Motor Shows with Cutting-Edge Design
At international auto shows, Hyundai Motor Company strives
to showcase our newest technologies and future product
ideas to customers, members of the media and business
partners. Hyundai is a regular participant at all the leading
exhibitions including Geneva, Paris, Tokyo, Frankfurt and
Detroit. The year 2004 saw us roll out the Tucson and Sonata
as well as our all-new Theta engine at international auto
shows.
We also accomplished great sales increases and brand value
enhancement in Russian and Eastern European markets by
exhibiting nine vehicles, including the Tucson, at the Moscow
Motor Show.
Two cutting-edge concept cars made their debuts. The HED-1
was introduced at the 2005 Geneva Motor Show, and the
Portico made its debut at the 2005 Chicago Motor Show.
Both of these cars have been highly praised as unique and
imaginative interpretations of the next-generation family car.
In conclusion, Hyundai Motor is achieving its goal of
becoming the global leader in the automotive industry by
strategically participating in activities suited to local markets,
such as sports marketing and motor shows.
1. Hyundai was an official sponsor of Euro 2004.
2. The official signing ceremony of Hyundai
Motor Company and Kia Motor’s eight-year
long sponsorship agreement with FIFA.
3. The final of the Hyundai sponsored World
Football Championships.