Holiday Inn 2010 Annual Report Download - page 21

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Business review 19
OVERVIEW BUSINESS REVIEW
THE BOARD,
SENIOR MANAGEMENT AND
THEIR RESPONSIBILITIES
GROUP FINANCIAL
STATEMENTS
PARENT COMPANY
FINANCIAL STATEMENTS USEFUL INFORMATION
Hotels Rooms
Change Change
At 31 December 2010 over 2009 2010 over 2009
Analysed by brand
InterContinental 64 (1) 20,111 (475)
Crowne Plaza 98 5 22,941 784
Holiday Inn 325 (8) 52,945 (427)
Holiday Inn Express 198 1 23,706 447
Staybridge Suites 5 1 748 183
Hotel Indigo 2 1 110 46
Other 2 – 291 (2)
Total 694 (1) 120,852 556
Analysed by ownership type
Franchised 523 3 79,950 1,734
Managed 167 (4) 39,456 (1,178)
Owned and leased 4 – 1,446 –
Total 694 (1) 120,852 556
During 2010, EMEA system size decreased by one hotel (a net
increase of 556 rooms) to 694 hotels (120,852 rooms). Activity
included openings of 33 hotels (5,767 rooms) and removals of
34 hotels (5,211 rooms). The net decrease of seven Holiday Inn and
Holiday Inn Express hotels comprised 25 openings and 32 removals.
EMEA hotel and room count
Hotels Rooms
Change Change
At 31 December 2010 over 2009 2010 over 2009
Analysed by brand
InterContinental 24 1 6,469 369
Crowne Plaza 25 1 7,599 958
Holiday Inn 41 (4) 9,128 (1,301)
Holiday Inn Express 47 (2) 6,523 (565)
Staybridge Suites 5 (2) 644 (208)
Hotel Indigo 11 7 1,072 721
Total 153 1 31,435 (26)
Analysed by ownership type
Franchised 90 (3) 13,542 (1,410)
Managed 63 4 17,893 1,384
Total 153 1 31,435 (26)
The pipeline in EMEA increased by one hotel (a net decrease of
26 rooms) to 153 hotels (31,435 rooms). There were 9,303 room
signings in 2010, with continued demand for IHG brands in the UK
and Germany. Demand was particularly strong in the midscale
segment which represented 61% of room signings. There were
eight signings for IHG’s lifestyle brand, Hotel Indigo, including four
in the UK and entry into new markets in Lisbon, Madrid and Berlin.
There were also six Crowne Plaza signings including the strategic
markets of Istanbul, St. Petersburg and Amsterdam.
EMEA pipeline