GE 2007 Annual Report Download - page 31

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ge 2007 annual report 29
The engine that propels good ideas into solid
growth — introducing the Commercial Council.
Consistently delivering organic revenue growth at 2 to 3 times
GDP growth every quarter and every year requires a process and
strong leadership. GE’s Commercial Council drives the Company’s
growth initiative: Growth as a Process. This initiative has yielded
record-setting organic revenue growth for the last three years.
Under the direction of Dan Henson, chief marketing offi cer, the
Council draws together the Company’s leading marketing, sales,
human resources, and communications expertise to create
new ideas and foster existing ones. The Leadership, Innovation
and Growth team training program, enterprise selling, branding,
globalization, and Imagination Breakthroughs — the Company’s
innovation program — are all examples of the Council’s contributions.