DHL 2014 Annual Report Download - page 79

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NON-FINANCIAL FIGURES
Deutsche Post  Group not only wants to be an attractive investment for shareholders, it
also wants to become the employer of choice for employees and the provider of choice for
customers. Our performance in the areas of , diversity, health management, occupational
safety, service and quality play a key role in this endeavour. With programmes in the areas of
environmental protection, disaster management and education, the Group is also committed
to social responsibility.
Employees
Human Resources supports corporate strategy
In accordance with Strategy , Human Resources is focusing its activities even more
intensely on our core business. We want to secure the best team at competitive costs.
To do so, we have to nd the right talent based upon the specic needs of our busi-
ness units, build relationships with them and tailor their professional development.
Our Group-wide Certified initiative, which was extended to also cover our Human
Resources sta in the reporting year, plays a key role in these eorts. As at the end of
, , participants had undergone courses taught exclusively by our own sta.
Employee Opinion Survey sees positive trend continue
e results of our annual Group-wide Employee Opinion Survey are indicators relevant
for internal management
that help us to foster employee engagement with appropriate
activities. As in the previous year,   of our employees participated. e trend
remained positive for the majority of the areas evaluated. Particular attention is always
paid to Employee Engagement and to how employees evaluate their managers under the
key performance indicator Active Leadership, which is tied to management bonuses. In
keeping with the spirit of our GoGreen environmental protection programme, the survey
was largely conducted electronically:   of the questionnaires were completed online.
. Selected results from the Employee Opinion Survey
2013 2014
Response rate 77 77
 Active Leadership 70 71
 Employee Engagement 72 72
Objectives and strategies, page 
Objectives and strategies, page 
Group management, page 
Corporate responsibility, page 
Deutsche Post  Group —  Annual Report
73
Group Management Report — DEUTSCHE POST SHARES NON-FINANCIAL FIGURES — Employees