Columbia Sportswear 2001 Annual Report Download - page 8

The following table shows the approximate percentage of sales attributable to each of our principal
product categories during the last three Ñscal years.
2001 2000 1999
Outerwear ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 51.7% 52.5% 54.9%
Sportswear ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 29.9 33.0 31.7
Footwear ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 13.9 11.2 9.4
AccessoriesÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 4.5 3.3 4.0
Total ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 100.0% 100.0% 100.0%
Outerwear
Outerwear is our most established product category. It is designed to protect the wearer from inclement
weather in everyday use and in a variety of outdoor activities, including skiing, snowboarding, hiking, hunting
and Ñshing. Many of our jackets incorporate our popular Columbia Interchange System», which was
introduced in 1983 and features a 3- or 4-jackets-in-1 design. Jackets incorporating the Interchange System
typically combine a durable, nylon outershell with a removable, zip-out liner. The outershell and the liner may
be worn separately or together. This layering approach provides the wearer with a jacket for all seasons and
weather conditions at a reasonable price.
Our skiwear line is the best selling brand of skiwear in the United States and includes products such as
parkas, vests, ski pants and pullovers.
Our line of snowboard apparel, which carries the Convert» label, is another important component of the
outerwear category. We were one of the Ñrst companies to identify and react to the rapid emergence of
snowboarding as a popular sport, and as a result, our Convert line is now one of the top selling brands of
snowboard apparel in the United States.
Hunting and Ñshing products constitute one of our longest running product lines in the outerwear
category. These merchandise oÅerings include apparel for the serious sportsman engaged in a variety of
hunting and Ñshing activities. All of these products, including parkas, shells, vests, liners, bib pants and rain
suits incorporate a variety of speciÑc-purpose, tailored features that enhance our reputation as a leader in this
category of outerwear.
We also produce a separate line of youth outerwear products. The market for youth outerwear is
signiÑcant and we are able to leverage our expertise in outerwear design and sourcing to meet the needs of the
youth market.
Sportswear
In 1993 we targeted sportswear as a growth opportunity. Building on a foundation of authentic Ñshing and
hunting shirts, we expanded our sportswear product oÅering, which resulted in sportswear sales accounting for
approximately 29.9% of our net sales for 2001.
Our sportswear line is made up of outdoor sportswear and GRT»(Gear for Rugged Trekking, Travel and
Training).
The outdoor sportswear product line, consisting primarily of hiking shorts, water sport trunks, Öeece and
pile products, sweaters, chinos, knit shirts, woven shirts, sweats, and jeans, appeals both to the serious
outdoorsman and the more casual wearer who wants to project an outdoor image.
For the consumer interested in training, trekking and adventure travel, our GRT line of active outdoor
performance apparel oÅers a line of lightweight products, many of which incorporate our Omni-Dry» system
of moisture management.
Sportswear products are designed to be sold alongside our outerwear and rugged footwear products as part
of our uniÑed ""head-to-toe'' outÑtting concept. Although the majority of our sportswear sales are to sporting
2