Brother International 2014 Annual Report Download - page 8

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7
Special Feature
Priorities to
achieve
CS B2015
Printing & Solutions
Make aggressive investments for sales growth in all regions and expand sales
Communications and printing equipment
Regarding printers and All-in-Ones, we will grow sales through aggressive sales investment in all operational regions.
Electronic stationery
Developed nations
Along with maintaining a presence in existing sales channels, we will strengthen sales
investment targeting small and medium business (SMB), the customer base that typically
has great printing volume.
Emerging nations
To encourage sale expansion of black-and-white laser models tailored to these nations, we
will support promotion activities and augment our sales force, among other measures, to
reinforce sales channels.
Japan
In order to increase our share of inkjet products, we will continue to take measures that
include an aggressive mass media strategy and highlighting the added-value appeal of our
New Year’s card application.
High
Low
Business segment
Existing
field
Home SOHO SMB Corporate
Print volume
In electronic stationery, our focus is on achieving stable growth in the office sector,
accelerating growth in the solutions sector, expansion in emerging markets, and the rollout
of new category products.
P&S
MFC-9340CDW
Color laser All-in-One
TD-2130NSA
Label printer
HL-1110
Black-and-white laser printer
PT-2730
Labeling system
DCP-J4215N
Inkjet printer
PJ-673
Mobile printer