Brother International 2014 Annual Report Download - page 10

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9
Special Feature
In online karaoke machines for business use, we will reinforce our products and marketing capabilities to
boost market share. We will also expand our direct management of karaoke shops, both to stabilize earn-
ings and achieve steady growth. Other goals are to develop karaoke contents overseas, as well as to fos-
ter and expand new businesses by utilizing contents like Primotone (music box), and JOYBEAT
As part of efforts to rapidly realize synergies from the consolidation of
Nissei Corporation in fiscal 2012, in tandem with bolstering our reducer
business in North America, we will focus in the gear business on increas-
ing our sales to the robotics industry. We are also putting a factory envi-
ronment in place that will enable another dramatic leap forward.
Regarding scanners, in step with building up product competitiveness to
grow our SOHO market share, we intend to have a full menu of software
services on hand to enhance added value.
In web conferencing systems, along with conducting proactive marketing
activities targeting small and medium business (SMB), we will promote
solution proposals through a dedicated marketing team.
New Businesses
Document scanner
ADS-2500W
Reducers Gears
Karaoke shop Primotone
Portable scanner
ADS-1500W
Mobile scanner
MDS-700D Web conferencing systems
OmniJoin
Priorities to
achieve
CS B2015 Industrial Part
Priorities to
achieve
CS B2015 Network & Contents
N&C