Brother International 2014 Annual Report Download - page 7

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6
The Brother Group has formulated a mid- to long-term corporate vision
— Global Vision 21 — in which we define three objectives for the Group.
The Brother Group has been formulating mid-term business strategies as a roadmap for
achieving Global Vision 21, and the mid-term business strategy “CS B2015” launched in
April 2011 focuses on key growth strategies under the theme “Back to Growth.”
The business environment has undergone a host of changes since the formulation of
our mid-term business strategy. Nevertheless, as we stand here today, devising a
growth strategy and having built a globally optimized production framework, we are set
to take a number of assertive actions to promote sales expansion in each business and
operational region, including capital investment, R&D investment, and M&A activity, to
spur expansion in new and existing businesses alike. Consequently, we are targeting
net sales of ¥670.0 billion for fiscal 2014, and net sales of ¥750.0 billion for fiscal 2015.
Mid-term Business Strategy “CS B2015” Enters Fourth Year
To become a leading global company with high profitability
To become a world-class manufacturer by developing
outstanding proprietary technologies
To embody Brother’s motto, “At your side,” throughout our
corporate culture
1
2
3
Global
Vision 21
FY2013 FY2014
(forecast)
Net sales (¥ billion)
FY2010 FY2015
        (mid-term business strategy goal)
FY2011 FY2012
CS B2015
502.8497.4
750.0
616.8
Accelerate
growth
670.0
516.1
8.6%
Special Feature
CS B2015 ——
Mid-Term Business Strategy “Back to Growth”
Objective of each business
Investment strategy
R&D
investment
Development of
new products
New businesses
Enhancement of
production system
New products
and businesses
Strategic priorities of
management infrastructure
M&A
Corporate
alliances
Accelerate “True Globalization”
The Brother Group formulated the Mid-Term Business Strategy “CS B2015” for the
period from fiscal 2011 to fiscal 2015 as a road map for achieving Global Vision 21.
We have been striving to implement growth strategies under the new theme of CS
B2015, “Back to Growth.”
Capital
expenditure
Strategic
investment
P&S business
(Printer/ All-in-One/Electronic stationery)
Establish a strong position in SOHO*1/SMB*2
market by promoting a global growth strategy
P&H business
(Home sewing machine) Aim for steady growth and securing profitability
M&S business
(Industrial sewing machine /Machine tool)
Establish growth and profit with products that are market leaders
N&C business
(Online karaoke/Contents service)
Establish Online karaoke business as a core and expand new
business in the Network and Contents business
New businesses
Launch and expand businesses in new fields that will underpin the
next generation, in the business categories that offer services and
solutions, etc.
*1 SOHO: Small Office, Home Office
*2 SMB: Small and Medium Business. Refers to small offices, small and medium-sized companies, and
    company offices that have operations at different locations.
Development / Production / Sales & Marketing /
Human resources / CSR & Branding strategy