Adidas 2002 Annual Report Download - page 8
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GETTING CLOSE TO THE CONSUMER
>WHO ARE OUR CONSUMERS? HOW DO WE
KNOW WHAT THEY WANT? WHERE ARE THEY? WE
KNOW THAT AN OLYMPIC GOLD MEDALIST AND
A WEEKEND ATHLETE HAVE DIFFERENT NEEDS
AND EXPECTATIONS. AND THIS KNOWLEDGE
DICTATES HOW WE DESIGN, MARKET AND SERVE
ALL LEVELS OF ATHLETES FROM BEGINNER TO
WORLD CHAMPION.
6PASSION FOR SPORT PASSION