Adidas 2002 Annual Report Download - page 60

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SALOMON /// VERSE 8 PILOT®SKI
58 STRATEGY BRAND STRATEGIES
Salomon /// AT SALOMON, WE HAVE OUR ORIGINS IN WINTER SPORTS AND ARE THE
CLEAR MARKET LEADER IN THIS SECTOR IN TERMS OF SALES, PRODUCT INNOVATIONS
AND RACING RESULTS. DOMINATING THE 2002 OLYMPIC GAMES IN SALT LAKE CITY, WE
ARE THE NUMBER ONE SUPPLIER OF SKI BOOTS, BINDINGS AND CROSS-COUNTRY
PRODUCTS. WE ALSO HOLD LEADING POSITIONS IN SKIS AND SNOWBOARDS. WE ARE
NOW ALSO TAKING STRONG POSITIONS IN OUTDOOR FOOTWEAR AND APPAREL, INLINE
SKATES, SKATEBOARDS AND SURFING PRODUCTS.
SALOMON: GROWING THE SOFT GOODS BUSINESS AS A STRATEGIC PRIORITY /// While
Salomon remains committed to delivering high-performance hardware, our future growth
will also be driven by expanding our product profile in footwear, apparel and accessories. In
2001, we launched our first Salomon apparel collection, combining cutting-edge technical
functions, such as “motion fit” and body temperature management with contemporary
styling. In 2002, we again earned the prestigious ISPO award for outdoor footwear with the
XA-Pro adventure running shoe.
MAVIC: HIGH-TECH BIKING PRODUCTS /// Mavic sets the standard as the leading brand
for high-end rims and wheels for mountain and road racing bikes. In 2002, we again
introduced major innovations in the product range. In 2003 and beyond, Mavic and adidas
Cycling will combine efforts to bring the strongest possible offering of both soft goods and
hardware to the market.
BONFIRE: THE ULTIMATE IN SNOWBOARD APPAREL /// As a leader in snowboard-specific
features and innovations, Bonfire’s outerwear and streetwear lines represent a major leap
forward in fabric coating technologies. Bonfire products are extremely waterproof and
highly breathable, with features designed specifically for snowboarding. At Bonfire, our
ongoing focus is to create technical apparel for the wearer that is at home on the mountain
and on the street.
ARC’TERYX: THE REFERENCE IN TECHNICAL OUTDOOR APPAREL /// Arc’Teryx, an out-
door apparel and climbing equipment specialist, was acquired by adidas-Salomon in 2002.
Arc’Teryx is the hottest brand in North America’s outdoor technical apparel market with a
strong track record of product innovation, including harnesses, performance backpacks or
most recently technical outerwear and layering systems. Arc’Teryx sales and profits grew
significantly in 2002. And looking ahead, we will extend Arc’Teryx’s success by continuously
developing unique and innovative apparel products for the most demanding outdoor sports
enthusiasts.
CLICHÉ: SETTING TRENDS IN SKATEBOARDING /// Skateboarding is having a huge impact
on youth today. In 2001, Salomon acquired Cliché, the leading European skateboard com-
pany. In 2002, we doubled Cliché sales and the brand received excellent exposure in all key
US and European skateboard publications. In 2003, Cliché will launch its first collection of
skateboard-specific footwear.