Adidas 2002 Annual Report Download - page 34

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adidas SPORT
PERFORMANCE ///
This is the largest
adidas division
(82% of adidas
sales) with prod-
ucts “engineered
to perform” for
athletes of all
abilities. Techno-
logical innovation
and a commitment
to performance are
the cornerstones
of this division.
adidas adidas SPORT
HERITAGE ///
This is the fastest
growing adidas
division. These
products seek to
extend the unique
and authentic
heritage of adidas
to the lifestyle
market. Revenues
from the Sport
Heritage division
currently comprise
18% of brand
adidas sales.
adidas SPORT
STYLE ///
This division, which
first releases
products in 2003,
targets the growing
set of cosmopolitan
consumers who are
looking for exclu-
sive, style-leading
products that have
relevant and
differentiating
characteristics.
Our Brands and Divisions
32 STRATEGY
Our Product Portfolio /// ONE OF THE KEY STRENGTHS OF OUR GROUP LIES IN THE RANGE OF OUR
BRANDS. EACH BRAND, WITH ITS OWN DISTINCT IDENTITY, IS CLEARLY FOCUSED TO MEET THE NEEDS
OF A SPECIFIC SECTOR WITHIN THE SPORTING GOODS MARKET. THIS DIFFERENTIATION IS CRUCIAL AND
HELPS US MAXIMIZE OUR IMPACT WITH CONSUMERS.