Adidas 2002 Annual Report Download - page 50

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48 STRATEGY OUR BRANDS AND DIVISIONS /// SALOMON
Salomon /// AT SALOMON, IT’S ALL ABOUT FREEDOM ACTION SPORTS. THESE ARE INDIVIDUAL, NO-RULES SPORTS. IT’S THE OFF-ROAD EXPERIENCE.
ABOUT GLIDING TO NEW ADVENTURES. ABOUT SUCCEEDING IN A NICHE. WHATEVER THE ENVIRONMENT – SNOW, TRAILS, ROCKS, STREET OR WATER –
SALOMON OFFERS PRODUCTS TO CONSUMERS LOOKING FOR UNRESTRICTED SENSATION, STYLE AND ADVENTURE. THESE ATHLETES ARE UNIQUE AND
THEY ARE LOOKING FOR BRANDS OUTSIDE THE MAINSTREAM. THAT’S WHY SUCCEEDING WITH THESE CONSUMERS REQUIRES A MULTI-BRAND APPROACH.
TEAMING UP WITH MAVIC, BONFIRE, ARC’TERYX AND CLICHÉ, SALOMON IS BREAKING NEW GROUND AND SETTING NEW STANDARDS.
BIKING /// MAVIC IS THE WORLD’S
LEADING BRAND IN BIKE COMPONENTS
FOR BOTH RACING AND MOUNTAIN
BIKING.
SKATING /// SALOMON IS THE
THIRD LARGEST SUPPLIER OF
INLINE SKATES IN THE WORLD.
SKATEBOARDING IS ALSO A NEW
AND UP-AND-COMING PORTION
OF THIS BUSINESS.