Adidas 2002 Annual Report Download - page 46

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44 STRATEGY OUR BRANDS AND DIVISIONS /// adidas SPORT STYLE
adidas Sport Style /// SPORTS FASHION IS SOMETHING EXCITING, UNIQUE AND INSPIRATIONAL. IT IS WHERE SPORTS PASSION MEETS FASHION AND IS
BECOMING AN INCREASINGLY IMPORTANT PART OF THE SPORTING GOODS MARKET. THE DEMAND COMES FROM THE PREMIUM FASHION-CONSCIOUS
CONSUMER WHO IS MORE LIKELY TO BE OVER 25 THAN UNDER. THESE PRODUCTS, ALL NEW TO THE MARKET IN 2003, ARE PART OF OUR UNIQUE PARTNERSHIP
WITH STAR DESIGNER YOHJI YAMAMOTO. THEY TARGET COSMOPOLITAN CONSUMERS WHO ARE LOOKING FOR EXCLUSIVE, STYLE-LEADING PRODUCTS
THAT HAVE RELEVANT AND DIFFERENTIATING CHARACTERISTICS.
HOODED JACKET /// TANK PINSTRIPE PANT
KNIT CARDIGAN /// HOT PANT
JACKET /// RIB TANK /// PINSTRIPE PANT
HOODED DRESS
JACKET /// LONGSLEEVE POLO /// CARGO PANT
LONGSLEEVE DRESS PLAIN
HOODED SWEAT /// WOVEN PANT
KNIT JACKET /// MESH TEE /// SKIRT
BIG TEE /// KNIT PANT