Adidas 2002 Annual Report Download - page 59

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57
FOCUS ON FOOTBALL /// The 2002 FIFA World Cup™ reconfirmed our leadership in foot-
ball. Our Predator
®
Mania football boot is recognized as the highest-caliber football product
in the world. Our sponsorship of such teams as Bayern Munich, Real Madrid, AC Milan,
Ajax Amsterdam or players such as David Beckham and Zinedine Zidane shows our skill in
selecting key partners. We will be the dominant brand at the most prominent football
events of the next several years: the UEFA Champions League™, the 2003 FIFA Women’s
World Cup™ in China and the European Championships in Portugal in 2004. And, we are
already preparing for the next World Cup in Germany in 2006.
TENNIS LEADERSHIP DRIVEN BY PRODUCT EXCELLENCE /// adidas is the world leader in
performance tennis footwear and apparel. Creating performance products that set the
industry standard is adidas’ trademark in the category. Supporting adidas’ leading market
position is a strong portfolio of young players including Marat Safin and Anna Kournikova,
as well as our sponsorship of important events such as the Grand Slam tournament
Roland Garros.
adidas COLOURS TO BRING EXCITEMENT TO SPORT PERFORMANCE APPAREL /// Training
apparel is a market segment that has been under pressure in the last few years as fashion
suppliers, vertical retailers, licensed athletic apparel and generic products have all become
important competitive elements in the market. Previously, this market had been dominated
only by sporting goods companies. adidas Colours, our new strongly-branded apparel line,
will be introduced to retail on a bi-monthly basis in 2003. It will be supported by our largest
print and outdoor advertising campaign ever.
adidas SPORT HERITAGE SALES TO SURPASS € 1 BILLION IN 2003 /// The adidas Sport
Heritage division targets sports lifestyle consumers who seek trend-setting streetwear with
authentic origins. This division started in 2000 with less than € 500 million in sales, and has
been the fastest growing area of the adidas business over the last two years. Sport Heritage
concept stores in exciting locations such as New York, Berlin and Tokyo are helping us to
position these products directly with key sports lifestyle consumers. In 2003, we are target-
ing sales of € 1 billion with product focusing on our brand’s unique heritage in sports such
as football, Olympic sports, tennis and basketball.
adidas SPORT STYLE HITS THE MARKET IN 2003 /// The adidas Sport Style division is
bringing a new line of products to the market in 2003. Our Y-3 collection, developed with
designer Yohji Yamamoto, is helping us extend our product appeal to young cosmopolitan
consumers who are looking for exclusive, style-leading active sportswear products.
Yamamoto’s strong presence in this area allows us to expand the power of the adidas
brand. In the first season, distribution is limited to 150 fashion-oriented accounts in
Europe and North America. We expect to grow this division at double-digit rates in 2004
and beyond.