Adidas 2002 Annual Report Download - page 13

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11
DEAR SHAREHOLDERS,
2002 was another great year for adidas-Salomon: Our brands grew stronger and became
more visible, we successfully introduced exciting new products and we delivered excellent
operational and financial performance. And all of this was achieved in a tough competitive
and economic environment.
Our brands got terrific exposure as we dominated the world’s two major sporting events
in 2002. At the Winter Olympics in Salt Lake City both Salomon and adidas were every-
where. Together, we sponsored more than 50% of all athletes, who won nearly 200 medals.
And at the FIFA World Cup 2002TM in Korea and Japan, adidas scored another big victory.
Market research showed that adidas was undoubtedly the most visible brand at the world’s
largest sporting event, estimated to have been seen by 44 billion cumulative viewers over
the course of the tournament.
In our adidas Sport Performance division, we launched two major footwear innova-
tions: a3®and ClimaCool®. Both greatly exceeded our internal expectations. We sold more
than one million pairs of ClimaCool®and 500,000 pairs of a3®. In basketball, the T-MAC
and the T-MAC 2 both became best-selling shoes in the USA – something no adidas shoe
had done in six years.
Herbert Hainer, 48 /// Chairman and Chief Executive Officer / German
Sport and business are basically the same. To win, you have to
have the right team, passion for what you do and the commitment
to never take your eye off the ball.