Adidas 2002 Annual Report Download - page 24

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Operational and Sporting Highlights
22 THE GROUP
JANUARY /// adidas-Salomon acquires 100% of
the shares of Canadian outdoor specialist Arc’Teryx
Equipment Inc. (1)
JANUARY /// adidas-Salomon assumes full ownership of
its adidas subsidiary in Italy.
FEBRUARY /// T-MAC, the signature shoe for basketball
star Tracy McGrady, is the No.1 selling shoe in the USA.
MARCH /// adidas-Salomon announces that sales in 2001
topped € 6 billion for the first time ever and EPS grew
15% for the year.
MARCH /// ClimaCool®, a new 360° ventilation system for
footwear, is launched with an initial sales target of 500,000
pairs in 2002. The actual sales volume turns out to be more
than twice as high. (2)
APRIL /// a3®, a new shoe technology, provides runners
at adidas-sponsored marathon events in Paris, London,
Boston, Rotterdam and Madrid with an energy manage-
ment system. (3)
APRIL /// Tracy McGrady signs a lifetime strategic
partnership contract with adidas. (4)
MAY /// Three-time World Champion Maurice Greene
enters a long-term sponsorship agreement with adidas. (5)
JULY /// adidas-Salomon extends its partnership with
FC Bayern Munich by acquiring a 10% share in FC Bayern
München AG. (6, 7)
JANUARY /// Thomas Johansson wins the Australian
Open in Melbourne. (1)
FEBRUARY /// Over 50% of the athletes at the Winter
Olympics in Salt Lake City, USA, compete in adidas
three stripes and/or Salomon product and win nearly
200 medals. (2, 3, 4)
MAY /// Real Madrid beats Bayer Leverkusen in an all-
adidas final and wins its third UEFA Champions League™
title in five years. (5, 6)
JUNE /// adidas is official sponsor, supplier and licensee
of the 2002 FIFA World Cup™ and outfits 10 teams
including co-host Japan and finalist Germany. (7, 8, 9)
SPORTING HIGHLIGHTS 2002 ///
OPERATIONAL HIGHLIGHTS 2002 ///
(1) (2) (3) (4) (5) (6) (7)
(6) (7) (8) (9)(1) (2) (3) (4) (5)