Adidas 2002 Annual Report Download - page 20

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Corporate Mission Statement
18 THE GROUP
adidas-Salomon STRIVES TO BE THE GLOBAL LEADER IN
THE SPORTING GOODS INDUSTRY WITH SPORTS BRANDS
BUILT ON A PASSION FOR SPORT AND A SPORTING
LIFESTYLE.
>WE ARE CONSUMER FOCUSED. THAT MEANS WE ARE
CONTINUOUSLY IMPROVING THE QUALITY, LOOK, FEEL AND
IMAGE OF OUR PRODUCTS AND STRUCTURES TO UNITE
OUR BRAND VALUES WITH CONSUMER EXPECTATIONS.
>WE ARE INNOVATION AND DESIGN LEADERS WHO SEEK
TO HELP ATHLETES OF ALL SKILL LEVELS ACHIEVE
PEAK PERFORMANCE WITH EVERY PRODUCT WE BRING
TO THE MARKET.
>WE ARE A GLOBAL ORGANIZATION THAT IS SOCIALLY
AND ENVIRONMENTALLY RESPONSIBLE AND FINANCIALLY
REWARDING FOR OUR EMPLOYEES AND SHAREHOLDERS.