Adidas 2002 Annual Report Download - page 110

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Employees
108 REPORTING
Employees /// adidas-Salomon EMPLOYEES ARE THE
GROUP’S MOST VALUABLE ASSET. AROUND THE WORLD,
OUR SUCCESS IS DRIVEN BY OUR EMPLOYEES’ DEDICATED
WORK, ENTHUSIASM AND PASSION. WHILE OPERATIONAL
AND FINANCIAL PERFORMANCE ARE IMPORTANT GOALS,
SO IS THE SATISFACTION OF OUR EMPLOYEES, AND WE
ARE PROUD THAT adidas-Salomon RANKED AS ONE OF
THE BEST IN AN INDEPENDENT STUDY OF THE “MOST
ATTRACTIVE EMPLOYERS” CONDUCTED BY CORPORATE
CONSULTANTS HEWITT ASSOCIATES, UNDER THE BANNER
“BEST EMPLOYERS, BEST RESULTS”. AT DECEMBER 31,
2002, THE GROUP EMPLOYED 14,716 PEOPLE WHICH
REPRESENTS AN INCREASE OF 6% VERSUS THE PREVIOUS
YEAR, WITH THE LARGEST GROWTH COMING FROM THE
OWN-RETAIL SECTOR AND THE INTEGRATION OF ARC’TERYX
INTO THE GROUP.
A DIVERSE MIX OF BACKGROUNDS /// We believe that having
a varied cross-section of cultures, ages and backgrounds
represented within adidas-Salomon strengthens our Group.
44% of total employees are women and 56% are men, with
20% women and 80% men having executive management
positions. At our headquarters in Herzogenaurach, we have
more than 300 international employees from over 40 coun-
tries. And to ensure the Group’s closeness to the main target
group, our employees are young: The average age is 33. This
pattern holds true for the whole Group. The majority of our
employees work at brand adidas. Production activities at
Salomon, however, elevate their number of employees.
Regionally, the employee split largely reflects the Group’s
proportion of sales. Despite our diverse backgrounds, what
unites all adidas-Salomon employees is our passion for
competition and a sporting lifestyle.
REWARDING PERFORMANCE /// To ensure our continued
ability to attract, motivate and retain the best people, we
undertake considerable efforts in devising appropriate com-
pensation plans. The most important step in terms of com-
pensation in 2002 was the implementation of a homogeneous
compensation philosophy and structure across the Group.
Internal evaluations and external benchmarking form the
basis for the global harmonization of our compensation
programs. Despite the relative youth of our employees, the
average length of service is six years. This proves that our
efforts are delivering results.
NUMBER OF EMPLOYEES BY BRAND
60% adidasHeadquarters 14%
TaylorMade-
adidas Golf 7%
Salomon 19%
NUMBER OF EMPLOYEES BY REGION
51% EuropeLatin America 5%
Asia 21%
North America 23%
adidas /// RESPONSE
WOMEN’S WIND VEST