Adidas 2002 Annual Report Download - page 32
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Group Strategy
30 STRATEGY
Our Strategy /// THE adidas-Salomon STRATEGY IS FOCUSED ON CONTINUOUSLY DEVELOPING
AND STRENGTHENING OUR BRANDS. WE AIM TO MAXIMIZE OUR BRANDS’ IMPACT WITH CONSUMERS
AND ENHANCE BRAND PROFITABILITY ON THE BASIS OF FIVE STRATEGIC PILLARS THAT GUIDE
EVERYTHING WE DO.
CONSUMER-ORIENTED BUSINESS MODEL
CONSUMER performance athletes sports lifestyle consumers fashion-conscious consumers freeride athletes golfers
BRANDS / DIVISIONS adidas Sport Performance adidas Sport Heritage adidas Sport Style Salomon TaylorMade-adidas Golf
FOCUSED RESOURCES Marketing Marketing Marketing Marketing Marketing
Operations Operations Operations Operations Operations
Sales Sales Sales Sales Sales