Adidas 2002 Annual Report Download - page 14

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12 PASSION FOR SPORT LETTER TO THE SHAREHOLDERS
adidas Sport Heritage continued to grow at strong double-digit rates and is now a more
than €900 million business. In the last two years, we have nearly doubled sales in this
division, with trend-setters and style leaders around the world wearing our products.
Our newest adidas division, Sport Style, got off to a powerful start at the Paris Fashion
Week in October. Media, retailers and spectators strongly praised our unique cooperation
with designer Yohji Yamamoto. Consumers can buy these products this spring, when they
are launched at exclusive fashion boutiques around the world.
At TaylorMade, we also received a strong reception from golfers for our revolutionary
new metalwoods – the R500 Series. This is already the number one played driver on the
US, European and Japanese professional golf tours. As a result of this success, TaylorMade
is now the global leader in metalwood sales. And our acquisition of the Maxfli golf ball
brand has further strengthened our golfing product range.
Salomon continues as the number one winter sports brand, despite two seasons of
tough snow conditions. More importantly, it is expanding into the all-important soft goods
category, both with its own products and the newly acquired Arc’Teryx brand.
Glenn Bennett, 39 /// Global Operations / American
To succeed in competition, you need speed, power
and agility. That’s the focus of Global Operations within
the adidas-Salomon Group.