Adidas 2002 Annual Report Download - page 36
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Please find page 36 of the 2002 Adidas annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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34 STRATEGY OUR BRANDS AND DIVISIONS
DEVELOPING PRODUCTS FOR CONSUMERS
>WE UNDERSTAND AND ARE CONTINUOUSLY
RESPONDING TO THE FACT THAT WE SERVE
DIFFERENT CONSUMER GROUPS WHO BUY OUR
PRODUCTS FOR VARYING REASONS. FOR SOME, IT’S
ABOUT ACHIEVING SPORTING EXCELLENCE. FOR
OTHERS, IT’S ABOUT A WAY OF LIFE. FOR STILL
OTHERS, IT’S PURELY AND SIMPLY A FASHION
STATEMENT. IN FACT, WE HAVE IDENTIFIED AND
ARE WORKING TO SATISFY FIVE DISTINCT GROUPS
OF CONSUMERS. WE BELIEVE THAT EACH OF
THESE GROUPS HAS DIFFERENT PRODUCT NEEDS,
BUYING PATTERNS, MARKETING DEMANDS AND
IN PARTICULAR A DIFFERENT PASSION THEY
BRING WITH THEM TO SPORT.