Adidas 2002 Annual Report Download - page 42

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40 STRATEGY OUR BRANDS AND DIVISIONS /// adidas SPORT HERITAGE
adidas Sport Heritage /// WEARING SPORTS SHOES AND APPAREL ISN’T JUST CONFINED TO THE PITCH, THE TRACK OR THE COURT. SPORTSWEAR
HAS BECOME A MAJOR ELEMENT OF THE GEAR THAT YOUNG PEOPLE WEAR ON THE STREET. IN THE SPORT HERITAGE DIVISION, WE COMBINE THE AUTHENTIC
VISION AND PASSION THAT ADI DASSLER BROUGHT TO SPORT MORE THAN 75 YEARS AGO WITH THE SPORTING LIFESTYLE OF TODAY’S WORLD. THE
RESULT IS THE PERFECT FUSION OF SPORT AUTHENTICITY AND GLOBAL STREET STYLE. WE TARGET TREND-SETTERS AND YOUTH AROUND THE WORLD
WHO LOVE AND PURCHASE PRODUCTS INSPIRED BY OUR GENUINE AND UNIQUE SPORT HERITAGE.
FOOTWEAR /// THE BIGGEST CATEGORY IN SPORT HERITAGE, FAMOUS FOR GREAT PRODUCTS SUCH AS THE
SUPERSTAR, SAMOA, COUNTRY RIPPLE AND GALAXY.