Westjet 2004 Annual Report Download - page 40

Download and view the complete annual report

Please find page 40 of the 2004 Westjet annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

North America and beyond: Charter service continues to take off.
Local flora
100% cool
Amount =
exposure
Scenic attractions
Vibrant shirt pattern = Tourist
CHARTING A COURSE.
3600of fun
100% pure Sunshine
WESTJET ANNUAL REPORT 2004
40
North America and beyond: Charter service continues to take off.
Current Charter Destinations:
Camaguey
Cancun
Cayo Coco
Cayo Largo Del Sur
Cienfuegos
Cozumel
Holguin
La Romana
Las Vegas
Manzanillo
Mazatlan
Montego Bay
Panama City
providenciales
Puerto Plata
Puerto Vallarta
Punta Cana
Roatan
St. Maarten
San Jose del Cabo
San Juan
San Salvador
Santa Clara
Santiago
Santo Domingo
Varadero
Zihuatanejo/Ixtapa
Maximizing operational potential.
WestJet’s business can be highly cyclical due to weaker
demand for travel within Canada during the country’s
coldest months. Since the winter season is the slowest
period for domestic operations, WestJet has improved
its earnings potential during this time with the
introduction of transborder markets and increased
charter flying.
International charter flights generally operate during
off-peak hours to ensure that scheduled domestic and
transborder services are not impacted while
simultaneously maximizing available capacity.
With the greater utilization capabilities of the Boeing
Next-Generation 737 fleet, WestJet is capitalizing on
revenue opportunities through the addition of more
charter services. Through its charter arrangements,
WestJet flies to 27 destinations in the United States,
Mexico and the Caribbean.
WestJet’s charter partners.
In August 2003, WestJet entered into a two-year
agreement with Transat A.T. Incorporated’s two main
tour operators – World of Vacations and Air Transat
Holidays – to charter a number of Next-Generation 737
aircraft and crews for specific routes from several
Canadian cities. This agreement generated more than
$30 million in revenue during its first season from
November 2003 to April 2004, and is expected to
generate approximately $65 million between November
2004 and April 2005.
CHARTING A COURSE.