Westjet 2004 Annual Report Download - page 32

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Maximum capacity for fun, friendly service
Getting
warmer
Yeeha
w!
WESTJET ANNUAL REPORT 2004
32
Escape
Route
The United States of America: A plan for expansion of service.
Destinations:
San Francisco
Los Angeles
Palm Springs
Phoenix
Tampa
Orlando
Fort Lauderdale
New York
Expansion plans to follow.
TRANSBORDER IN THE THIRD QUARTER.
Let’s talk about US
Citing transborder service as “a prudent, logical next
step” for WestJet, President and CEO Clive Beddoe
revealed to travellers in early 2004 that their wait for
WestJet to provide its low-fare service to the United
States was finally over.
September 20, 2004 marked a milestone for WestJet as
the airline celebrated the launch of scheduled
transborder service by touching down in Los Angeles
and New York. In October, WestJet added service to San
Francisco, Phoenix, Tampa, Orlando and Fort Lauderdale,
and commenced service to its eighth American
destination, Palm Springs, in January 2005.
And you thought WestJet was
warm and friendly before.
WestJet’s transborder schedule offers convenient service
to the cruise ship markets in Florida, the theme parks
and warm weather of California, the golf and sun
destinations of Arizona and the global business centre
of New York.
Canadians have long been eager to take advantage of
WestJet’s unique brand of friendly, low-fare service
when travelling to the US for business or pleasure. Not
surprisingly, the airline has received a tremendously
positive response to these new destinations.