Westjet 2002 Annual Report Download - page 54

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54 2002 WestJet Annual Report
WestJet may be a low-fare airline, but they’re
definitely not shying away from shiny new
technology. In 2002, WestJet’s people were
proud to have increased Internet bookings
to over 50% of total sales in order to meet
demand and decrease costs, but the company’s
Information Technology (IT) Department has
also been up to much more.
Talking
Technology Technical Support Analyst
Clayton Sopel feels at home in
WestJet’s high-tech environment.
Charles Morris, Blair Laing, and Alan Mendonca, IT Team.
State of the Art
Along with brand new made-to-
order aircraft, WestJet spent
much of 2002 researching and
implementing advanced technology
designed to reduce costs and enhance
the WestJet travel experience.
WestJet’s Chief Information Officer,
Gerry Hinds, kept the IT Department
busy with two innovative guest-service
projects in 2002.
“One of the first major projects we
launched in 2002 was the Interactive
Feedback Corner (IFC). Working with
the company ResponseTek, we intro-
duced our guests to the IFC in July,”
Hinds says. “There are many advan-
tages to this new system compared to
State of the Art