Under Armour 2012 Annual Report Download - page 6

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OFFICIAL TECHNICAL PARTNER OF
TOTTENHAM HOTSPUR FOOTBALL CLUB
In 2012, we took our most signifi cant step into the world’s most popular
sport by signing a partnership to outfi t the Tottenham Hotspur Football
Club of the Barclays Premier League. The entire global audience
saw the introduction of the Spurs’ full collection of Under Armour®
performance training gear and kits, resulting in Tottenham Hotspur’s
most successful kit launch to date.
THE RELENTLESS PURSUIT OF INNOVATION
We continue to be the thought leaders in innovation with new products
like the Armour39™, the fi rst-of-its-kind performance monitoring system
for athletes that measures what matters most: WILLpower™.
HOW STRONG IS YOUR WILLPOWER™?
THE ARMOUR 39™ WILL TELL YOU.
WILLpower™ is the score that tells you exactly how hard you’ve worked
during a training session. The Armour39™ system also tracks vitals like
calories burned, heart rate, and real-time intensity. Now you won’t just
see yourself getting better—you’ll be keeping score.
GEORGES
ST-PIERRE