Under Armour 2012 Annual Report Download - page 16

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Competition
The market for performance apparel, footwear and accessories is highly competitive and includes many new
competitors as well as increased competition from established companies expanding their production and
marketing of performance products. The fabrics and technology used in manufacturing our products are generally
not unique to us, and we do not currently own any fabric or process patents. Many of our competitors are large
apparel, footwear and sporting goods companies with strong worldwide brand recognition and significantly
greater resources than us, such as Nike and adidas. We also compete with other manufacturers, including those
specializing in outdoor apparel, and private label offerings of certain retailers, including some of our customers.
In addition, we must compete with others for purchasing decisions, as well as limited floor space at retailers.
We believe we have been successful in this area because of the relationships we have developed and as a result of
the strong sales of our products. However, if retailers earn higher margins from our competitors’ products, they
may favor the display and sale of those products.
We believe we have been able to compete successfully because of our brand image and recognition, the
performance and quality of our products and our selective distribution policies. We also believe our focused
gearline merchandising story differentiates us from our competition. In the future we expect to compete for
consumer preferences and expect that we may face greater competition on pricing. This may favor larger
competitors with lower production costs per unit that can spread the effect of price discounts across a larger array
of products and across a larger customer base than ours. The purchasing decisions of consumers for our products
often reflect highly subjective preferences that can be influenced by many factors, including advertising, media,
product sponsorships, product improvements and changing styles.
Employees
As of December 31, 2012, we had approximately fifty nine hundred employees, including approximately
thirty two hundred in our factory house and specialty stores and nine hundred at our distribution facilities.
Approximately nineteen hundred of our employees were full-time. Most of our employees are located in the
United States and none of our employees are currently covered by a collective bargaining agreement. We have
had no labor-related work stoppages, and we believe our relations with our employees are good.
Available Information
We will make available free of charge on or through our website at www.underarmour.com our annual
reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as reasonably
practicable after we file these materials with the Securities and Exchange Commission. We also post on this
website our key corporate governance documents, including our board committee charters, our corporate
governance guidelines and our ethics policy.
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