Ubisoft 2009 Annual Report Download - page 16
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12
1.1.2.3 Change in the number of titles developed
Number of titles released from internal production, third-party co-production, publishing and distribution:
Number of titles*
2009/2010
2008/2009
2007/2008 2006/2007
Development67
60 35 24
Internal production27
22 21 14
Co-production40
38 14 10
Publishing14
31 20 29
Distribution8
21 12 4
TOTAL89 112 67 57
The drop in the number of titles from Publishing is mainly due to the reduction in the number of casual titles
over the financial year.
The 2008/2009 financial year had been marked by higher Distribution sales than usual.
1.1.2.4 Sales by platform
2009/2010 2008/2009
Nintendo DS™ 14% 29%
PC 8% 9%
PlayStation®2 1% 2%
PlayStation®3 23% 20%
PSP™ 4% 3%
Wii™ 26% 18%
XBOX 360™ 22% 19%
Other2% 0%
TOTAL 100% 100%
The sharp decline in the casual segment resulted in a sharp decline in the share of the DS. For home
consoles, sales are balanced between the 3 platforms, the Xbox360™, PlayStation®3 and Wii™.
1.1.2.5 Sales by geographic destination
The Group’s sales by geographic destination break down as follows:
Financial year 2009/2010 % 2008/2009 %
in millions of euros
France68 8% 123 11.6%
Germany71 8% 94 8.9%
United Kingdom113 13% 153 14.5%
Rest of Europe168 19% 198 18.7%
Total419 48% 568 53.7%
United States/Canada382 44% 424 40.0%
Asia/Pacific59 7% 53 5.1%
Rest of world12 1% 13 1.2%
TOTAL871 100% 1,058 100%