Sharp 2008 Annual Report Download - page 30

29 Sharp Annual Report 2008
CSR Concept
“Make products that others want to imitate.” The spirit embodied in
these words, spoken by Sharp’s founder, has been passed down
from generation to generation as Sharp has sought to contribute to
society through manufacturing since its inception. In 1973, Sharp
codified the unchanging spirit of its founder in the company’s
business philosophy and business creed. The business philosophy
states that Sharp aims for mutual prosperity with all stakeholders
and seeks to contribute to the culture, benefits and welfare of
people throughout the world, which forms the foundation of CSR
today. The business creed calls for “Sincerity and Creativity” and
all employees must hold to it and follow it in order to realize the
business philosophy.
Environmental Activities
With the goal of becoming an “environmentally advanced company,”
Sharp has set a corporate vision of having “zero global warming
impact by 2010.” To achieve this objective, we deploy forward-
thinking measures aimed at environmental preservation in all our
corporate activities. Sharp is dedicated to realizing sustainable
manufacturing to protect the environment, with a focus on expanding
the use of photovoltaic power generation, promoting environmentally
conscious product design, developing unique environmental
technologies and reducing negative environmental impacts in
production facilities.
Examples of Initiatives
Expanded the use of photovoltaic power generation
Sharp has built up technology and trust over more than 40 years
since commencing mass-production of solar cells in 1963, and
we were the first in the world to achieve cumulative solar cell
production volume of 2,000MW at the end of 2007. A new plant
for thin-film solar cells in Sakai City, Osaka Prefecture is slated to
begin operations by March 2010, capable of expanding annual
production volume to 1,000MW. By increasing production
efficiency significantly at the plant, Sharp will contribute to the
reduction of power generation costs and further use of photovoltaic
power generation.
Promoted environmentally conscious product design
Sharp is committed to ensuring environmentally conscious product
design. Our LCD TV AQUOS employs eco-friendly materials to the
greatest extent possible, including plant-based resin paint developed
in collaboration with Kansai Paint Co., Ltd. and a closed-loop material
recyclable cabinet. The technology used in the practical application
of the plant-based resin paint garnered the Excellence Award at the
2nd Monodzukuri Nippon Grand Awards sponsored by the Ministry
of Economy, Trade and Industry. Additionally, in August 2007, we
announced a prototype 50-
inch-class LCD TV that boasts
an ultra-thin profile of just 20mm
(main display section) as well as
outstanding environmental
performance with annual power
consumption of 140kWh/year
(calculated according to the
Energy Conservation Law
in Japan).
Sharp seeks to gain the trust of society by strengthening its CSR
activities based on the business creed of “Sincerity and Creativity.”
Corporate Social Responsibility (CSR)
Business Philosophy
We do not seek merely to expand our business volume.
Rather, we are dedicated to the use of our unique, innovative
technology to contribute to the culture, benefits, and welfare of
people throughout the world.
It is the intention of our corporation to grow hand-in-hand with
our employees, encouraging and aiding them to reach their
full potential and improve their standard of living.
Our future prosperity is directly linked to the prosperity of our
customers, dealers, and shareholders… indeed,
the entire Sharp family.
By committing ourselves to these ideals, we can derive
genuine satisfaction from our work, while making a
meaningful contribution to society.
Sincerity is a virtue fundamental to humanity...
always be sincere.
Harmony brings strength...
trust each other and work together.
Politeness is a merit...
always be courteous and respectful.
Creativity promotes progress...
remain constantly aware
of the need to innovate and improve.
Courage is the basis of a rewarding life...
accept every challenge with a positive attitude.
Business Creed
Sharp Corporation is dedicated to two principal ideals:
“Sincerity and Creativity”
AQUOS employing plant-based
resin paint on the stand and other
eco-friendly materials
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