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23 Sharp Annual Report 2008
LCD TVs
Demand for large-screen, high-resolution TVs is increasing in line with ongoing
advancement in digital broadcasting and increasing high-definition content. In
response, Sharp sought to strengthen its range of full high-definition LCD TVs
through the release of the industry’s first 26- and 22-inch models, in addition to
introducing new large-size models. We also released LCD TVs that boast the
industry’s thinnest profile* at 3.44cm (at the thinnest part), staying one step
ahead of diversifying demand, such as wall-mounting capabilities that bring a
refined sense of quality to interior décor. On a production front, we expanded
the integrated production of LCD TVs from LCD module to finished set at the
global level, along with an increase in production capacity of LCD panels at the
Kameyama No. 2 Plant. Sharp aims to roll out highly-advanced, cost-
competitive LCD TVs to the market in a timely manner and develop AQUOS
into a true global brand.
*As of January 24, 2008, for digital high-definition LCD TVs for the Japanese market
Video Recorders/Players
Amid rising demand for video recording quality that matches high-definition
broadcasting, sales steadily expanded of high-definition recorders with
AQUOS Familink that enables users to operate LCD TV, video recorder and
surround sound system with a single remote control. Going forward, we will
enhance our line of models to record and play Blu-ray Discs that are ideal for
large-volume recording of high-definition content.
Mobile Phones
Despite long-standing demand for high-end mobile phones, the number of
users seeking models that focus on specific applications is increasing. Sharp
worked to expand business by deploying an extensive line-up, including
AQUOS mobile phones, through the application of various technologies
accumulated in LCD TVs and other products. Through these efforts, Sharp
has achieved top share* in the Japanese market for three consecutive years
since fiscal 2005. We will continue to create further distinctive mobile phones
by leveraging our unique device technology.
*According to MM Research Institute, Ltd.
AQUOS HD recorder
Mobile phones for (from above) SOFTBANK MOBILE
Corp., KDDI CORPORATION, NTT DoCoMo, Inc.
X-Series AQUOS LCD TV
Fiscal 2007 Review by Product Group
Consumer/Information Products
Audio-Visual and Communication Equipment