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15 Sharp Annual Report 2008
Proposing new lifestyles with next-generation LCD TVs
incorporating leading-edge technology
The integration of broadcasting infrastructure is
expected to progress around the world for Next
Generation Network (NGN) focused on broadband
communications, mobile communications and home
networks. Televisions will shift from being mere devices
that display signals delivered from broadcasting
stations and increase in importance as “windows of
information” in the home. As a result, they will need to
offer even higher expression and bring a more refined
sense of quality to interior décor.
In response, Sharp announced in August 2007 a
prototype LCD TV with a thickness of 20mm (main
display section) that far surpasses existing models in
terms of image quality, thin-profile design and
environmental performance. Sharp aims to bring further
innovation to LCD TVs going forward. Along with
seeking to enhance basic display performance, we are
promoting the joint development of acoustic systems
for LCD TVs with Pioneer Corporation, our business
and capital alliance partner. We will also strive to
strengthen network technology and interface with a
view to increasing infrastructure sophistication and
content diversification. Through these initiatives, we will
enhance the expression and operability of LCD TVs as
well as bring further refinement to interior décor.
Sharp will be creating LCD TVs that will completely
transform living spaces and become the driving force
behind the digital video culture of the 21st century.
Sharp has devised innovative designs for new LCD TVs (prototype) that will revolutionize living spaces — folding screen style (left) and wall-mounted style (right)
With AQUOS R Series TVs,
viewers can enjoy the Internet on
a large screen in high definition
and with high image quality
Sharp President Katayama
shakes hands with Pioneer
President Sudo (right) at the
press conference
Special Feature: Towards the Realization of Visions for 2012
46" 52"
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