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09 Sharp Annual Report 2008
relevant infrastructure and facilities, and attract
material and other manufacturers to construct
plants on the same site. Our aim is to create an
advanced environmentally friendly complex in
which all companies can comprehensively reduce
waste in manufacturing processes and energy
consumption as one virtual company.
The LCD panel plant will be the first in the world to
use 10th generation glass substrates. Exploiting
this advantage to maximum effect, we will produce
LCD panels for TVs that mark the industry’s
highest standards in quality, cost and performance
through the fusion of the know-how and
knowledge of each company in the complex.
Meanwhile, the solar cell plant being developed at
the site will focus on producing thin-film solar cells
based on the same thin-film technology as TFT
LCD panels. Shared infrastructure within the
complex, such as gas, substrate cleaning water
and related facilities, can provide for improved
productivity and investment efficiency.
Please explain initiatives in the LCD TV
business.
Global demand for LCD TVs in fiscal 2008 is
forecast to grow to 100 million units, up 1.3 times
over the previous year, due in particular to the
spread of digital broadcasting around the world
and rapid expansion of the LCD TV market in
emerging countries, notably the BRICs.
We started the integrated production of LCD TVs
from LCD module to finished set at our new plants
in Mexico and Poland, along with an increase in
production at the Kameyama No. 2 Plant in July
2007, as part of our efforts to create a global
production system with the Kameyama Plant at its
nucleus. In fiscal 2008, we will be working to
strengthen the competitiveness of AQUOS LCD
TVs by improving operations at our global
manufacturing bases and by pursuing cost
reductions throughout the total value chain.
In addition, for the purpose of enhancing profit, we
will be mounting a global effort to deploy LCD TVs
that are better adapted to the specific needs of
each region rather than unnecessarily seeking to
expand market share. We will be focusing on the
Japanese and North American markets, where
steady demand is expected, and on markets such
as China, where rapid growth is expected. We will
be keeping a close watch on market conditions
and trends in the broadcast infrastructure, and will
work to strengthen our LCD TV business through
product development and sales promotions that
cater to specific regional characteristics.
We also aim to improve the AQUOS brand further
by differentiating it from other companies by
enhancing picture quality, slimness and
environmental performance achieved through
advanced technological expertise.
We aim to create new businesses by
boldly challenging new ideas and
pursuing dreams.
“
”
Q