Saab 2010 Annual Report Download - page 20

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The American continent represents half the global defence and civil security
market. Saab has been represented here for many years through Saab
Barracuda, which produces camouflage products. Moreover, Saab supplies
training systems as well as support and services to the U.S. and command
and control systems to the Canadian Navy through a partnership with Lock-
heed Martin. North America is also home to the large part of Saab Aircraft
Leasing, a business that owns and manages the more than 100 Saab 340
and Saab 2000 aircraft.
With a goal to strengthen our presence in North America, we opened a new
office in April 2010 in Washington, DC, where all our US and Canadian oper-
ations are now managed. In the near future, Saab’s goal is that all five busi-
ness areas will be represented on the continent.
Growth in North America will be achieved organically as well as through part-
nerships with the industry. We also anticipate acquisitions if they provide the
opportunity to strengthen our offering within prioritized areas.
STRATEGIC INVESTMENT IN THE U.S.
and nancial arrangements, and how our technologies meet local
needs. e strategies in each market in turn include everything from
an increased market presence and marketing to joint ventures and
partnerships, industrial cooperations, technology transfers and re-
exports.
We may also strengthen our local presence through acquisitions
in selected markets if opportunities arise within our prioritized areas.
HISTORIC PERSPECTIVE
North America is becoming an increasingly important market for Saab.
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100908070605040302010099 0
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100908070605040302010099
Sales in Sweden, MSEK
Sales in markets outside of
Sweden, MSEK
Operating income margin
(EBIT),%
2000 Acquisition of Celsius
2005 Acquisition of Grintek
2006 Acquisition of EMW
2008 Divestment of Saab Space
SAAB ANNUAL REPORT 2010 17
SAAB’S STRATEGIC PRIORITIES > PROFITABLE GROWTH