Qantas 2007 Annual Report Download - page 35

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33Qantas |Annual Report 2007
Clean Up
Clean Up Australia Day is one of the
world’s most successful community
based environmental programs.
Qantas has been a major sponsor
for over 10 years.
Jetstar supported A Helping Hand, a special assistance program that
provided 100 return flights for drought-stricken Australian farming
families to holiday in New Zealand.
The airline was the inaugural major sponsor of the new National Rugby
League team, the Jetstar Gold Coast Titans and is also community
support partner of AFL matches held in Tasmania and corporate
support partner of the AFL’s Geelong Football Club and its football
volunteer program.
Jetstar also continued its well established partnership with the Tasmanian
Symphony Orchestra to support its school education program.
Sponsorships
As part of its naming rights sponsorship of the Qantas Socceroos,
the airline was involved in the team’s return from the 2006 FIFA World
Cup and hosted homecoming events in Brisbane and Sydney. Qantas
also organised a joy flight in October 2006, where Qantas Socceroos
stars spent time with children from Sharing the Spirit charities.
Qantas’ flying tribute to the Qantas Wallabies, a specially painted
B767-300, took to the air for the first time in May 2007. The green and
gold aircraft features the Qantas kangaroo wearing a Wallabies scarf.
Sporting bodies and events supported in 2006/07 included: the
Australian Football League; the Australian Olympic Committee; the
Australian Rugby Union; Football Federation Australia; the Australian
Open Tennis Championships; and the Formula 1 Australian Grand Prix.
On a national level, Qantas supports the following arts organisations:
the Australian Ballet; the Australian Chamber Orchestra; the Australian
Youth Orchestra; Bangarra Dance Theatre; Bell Shakespeare Company;
Opera Australia; the Sydney Dance Company; and Tropfest.
Assistance is also given at State and regional levels, with partnerships
including: the Art Gallery of New South Wales; Canberra Symphony
Orchestra; the Queensland Performing Arts Centre; and the Sydney
Theatre Company.
Qantas also supports many community and charitable organisations,
including: Clean Up Australia and Clean Up the World; Landcare
Australia; National Australia Day Council; National Breast Cancer
Foundation of Australia; and the Prime Minister’s Disability Awards.
Community Assistance
Qantas was involved in a number of unique initiatives supporting
community and arts organisations during the year.
•Qantas is establishing a major State-based art scholarship program
with proceeds from an auction of selected works from the Qantas
art collection held in May 2007.
•In March 2007, in celebration of the 75th Anniversary of Sydney
Harbour Bridge, a special joy flight was organised for members of
the public and families from Sharing the Spirit charities.
•In May 2007, Qantas flew more than 80 Reconciliation Australia
guests to Canberra to attend commemorative events associated
with the 40th anniversary of the 1967 referendum. The airline’s
painted B737-800 aircraft, Yananyi Dreaming, was operated by a
predominantly Indigenous crew.
•In May 2007, Qantas became the first major corporate partner to
support World Youth Day 2008. The event, which will be held in
Sydney in July 2008, is expected to attract over 100,000 overseas
visitors and marks the first visit to Australia of His Holiness Pope
Benedict XVI.
Support in Times of Crisis
Qantas’ history of assistance in times of emergency goes back decades,
with recent efforts including support for relief efforts following the
December 2004 Asian tsunami, the Bali bombings of October 2002
and December 2005, the October 2005 Pakistani earthquake, and
Cyclone Larry in Far North Queensland in March 2006.
In July 2006, Qantas supported the Department of Foreign Affairs and
Trade in its efforts to evacuate Australians caught in Lebanon’s war
zones and provided seats for people potentially stranded by the
business failures of Air Paradise and OzJet.
Sponsorships
Qantas supports various sporting
and arts organisations including
the Bangarra Dance Theatre.