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17Qantas |Annual Report 2007
Qantas Holidays
Qantas Holidays is one of Australia’s
leading travel wholesalers, selling holidays
and travel services to close to 1.7 million
customers in 2006/07.
As well as working with Qantas Group airlines, Qantas Holidays markets
travel packages for other airlines under the Viva! Holidays brand.
Qantas Holidays is in the process of transitioning its business to
increase its focus on online services and inbound traffic, in line
with changes occurring in the wholesaling industry.
Product Developments
•A new inbound tourism business, Sydney-based Tour East Australia,
began operations in July 2007 and is managed by Qantas Holidays’
Singapore-based joint venture company Holiday Tours and Travel
(HTT). Tour East Australia will provide land content, including
sightseeing tours and accommodation, for packaging by travel
wholesalers and travel companies worldwide. It will also provide a
comprehensive travel service for the inbound meetings, incentives,
conferences and events market and offer a meet-and-greet airport
transfer service for individual and group travellers.
•Travel management company HTT, which is 75 per cent owned by
the Qantas Group, represents the Qantas Group in many parts of
Asia. Its destination management arm, Tour East, offers a full range
of ground handling services including accommodation, sightseeing
tours, regional tours and the meetings, incentives, conferences
and events market. As well as focusing on its established United
Kingdom market, Tour East is increasing its penetration in
new markets such as China, India and Europe. The HTT Group
handled more than 900,000 customers in 2006/07.
•Qantas Holidays’ online hotel booking service for Australian and
New Zealand hotels continues to grow, with year-on-year revenue
growth of 60 per cent. Rated the best Australian hotel booking
website in terms of meeting customer expectations by Melbourne-
based evaluation company Global Reviews, the hotel booking
engine on qantas.com is the only one to offer Qantas Frequent Flyer
points on both last minute and year-round accommodation.
•Qantas Holidays has developed a new online dynamic packaging
system that enables customers to book combined flight, hotels,
sightseeing and car hire packages in a single transaction. The first
phase of this system, covering Australian domestic and New Zealand
holidays, was launched in July 2007, with further enhancements
being released progressively through 2007/08.
•Qantas Holidays launched an online booking system for
international hotels on qantas.com in July 2007.
Marketing Initiatives
•Qantas Holidays’ product brochures have been completely
redesigned for the 2007/08 holiday range to feature stronger visuals
and more detailed travel tips, positioning the brand as a destination
expert.
•Qantas Holidays experienced exponential growth in its Red e-Mail
database in 2006/07, almost doubling its number of subscribers.
It now reaches more than 500,000 travel customers, offering timely
email advice about offers and new holiday options.
qantas.com
With six million hits each month,
qantas.com continues to be one of the
world’s top airline websites.
qantas.com serves as a one stop online shop, providing access to the
lowest fares, product information, a full range of Frequent Flyer
services and corporate and investor information.
Qantas continues to invest in self-service options available through
qantas.com, including a domestic online check-in service introduced in
October 2006.
The site was enhanced in July 2006 to allow customers to book the full
range of domestic flights with both Qantas and Jetstar. Additional
enhancements followed to enable multi-city domestic bookings in
August 2006, and multi-city international bookings in April 2007.
qantas.com has over one million subscribers to its Red e-Mail in
Australia, offering subscribers an easy way to stay informed about
Qantas’ flight specials.
Qantas Holidays
Qantas Holidays provided
close to 1.7 million customers
with holiday experiences
in more than 150 locations in
Australia and internationally.