Porsche 2009 Annual Report Download - page 63

Value-enhancing factors
This section presents the main non-financial
performance indicators of the Porsche Zwischenholding
GmbH group and the Volkswagen group. Even after de-
consolidation of the two groups, these value drivers
help raise the value of these significant investments held
by Porsche SE in the long term. These include newly
developed products, processes in the fields of research
and development, procurement, production, sales and
marketing, and the environment, and the behavior of
company management towards its employees.
Research and development
New launches by the Porsche
Zwischenholding GmbH group
Fiscal year 2009/10 not only saw the suc-
cessful update of all vehicle series and the introduc-
tion of a totally new Cayenne generation; it also
marked the debut of the 918 Spyder – the concept
study of a high-performance sports car with plug-in
hybrid technology – which focused visitors’ attention
on Porsche at the International Motor Show in Geneva.
The new Panamera* was the first in a series
of market launches of new Porsche models which at-
tracted considerable interest worldwide during the
reporting year. Porsche put the Gran Turismo on the
market in September 2009, initially as an eight-
cylinder with outputs of 400 and 500 hp as well as
rear-wheel and all-wheel drive; in May 2010 the offer-
ing was rounded out by the six-cylinder gasoline en-
gine with 300 hp and later a hybrid version.
Like no other vehicle in its class, the Panam-
era combines sportiness with comfort. Despite its flat
silhouette, the vehicle offers a generous feeling of
space in all four seats. A number of technical innova-
tions celebrated their world debut in the Panamera.
These included the first automated start/stop function
in conjunction with an automatic transmission, air
suspension with additional volume at the push of a
button in each spring. All models have direct fuel in-
jection. The Panamera 4S* and Turbo* come with the
Porsche double-clutch gearbox (PDK) as standard.
The combination of performance and low consump-
tion is also enabled by the intelligent, lightweight con-
struction. The axles, doors, hood, wings and trunk lid
are all made of aluminum.
In the sports car segment, the new 911
Turbo* was launched in November 2009. All key fea-
tures of the vehicle have been significantly enhanced.
It is not only more powerful, faster and even more
dynamic, but now also considerably more economical
and lighter. The 500 hp (368 kW) engine has direct
fuel injection and turboloader with variable turbine
geometry. A seven-gear Porsche double-clutch gear-
box (PDK) is also offered as an option. Compared to
its predecessor, CO2 emissions have been cut by up
to just under 18 percent. Depending on the vehicle
configuration, the top of the range model only needs
11.4 to 11.7 liters per 100 kilometers.
The even more powerful top-of-the-range 911
Turbo S* with 530 hp (390 kW) and maximum torque
of 700 Newton meters has been available since May
2010. Despite the significant increase in power and
dynamics, the vehicle has the same fuel consumption
* Fuel consumption and emission data can be found on page 70 of this report.
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