Porsche 2009 Annual Report Download - page 48

second half of the Porsche SE fiscal year (including
Volkswagen from 1 January to 30 June 2010, “second
half of the year”).
1,940,138 of the 3,566,121 vehicles sold
around the globe in the second half of the year were
from the Volkswagen passenger car brand (first half of
the year: 1,808,766 out of a total of 3,302,144 vehi-
cles sold). The Polo, New Beetle, Tiguan, Touareg, the
Golf derivatives and the Jetta and Passat versions
available in China saw the highest growth rates.
The Audi brand achieved unit sales of
615,769 vehicles for the period from 1 July to
31 December 2009, and 660,458 vehicles for the
period from 1 January to 30 June 2010. While demand
for the Audi A4 allroad quattro, Audi Q5 and Audi Q7
models was particularly high in this period, the new
Audi A5 Sportback and the new Audi A8 were also very
popular with customers. Audi’s sales figures include
the numbers for the Lamborghini brand. The Škoda
brand sold 298,234 vehicles between 1 January and
30 June 2010, compared with 289,244 vehicles in the
first half of the year. Demand for the Octavia and Su-
perb saloon models and the new Superb Estate and
Yeti models showed growth in the second half of the
year. In the fiscal year 2009/10 186,042 SEAT vehi-
cles were sold in the second half of the year and
161,118 vehicles in the first half of the year. Demand
for the Exeo model was particularly strong in the sec-
ond half of the year.
Volkswagen commercial vehicles sold
159,141 vehicles in the second half of the year after
140,099 vehicles in the first half of the year. The sales
figures for Scania were 22,776 vehicles in the first
half of the year, followed by 28,321 vehicles in the
second half of the year.
Regional differences
The development of the Porsche Zwischen-
holding GmbH group’s unit sales in the reporting pe-
riod varied between the different regions of the world.
Outside its traditional markets of Europe and the
Americas, unit sales enjoyed strong growth of 25.8
percent to 25,283 vehicles. The Chinese market
alone accounted for 11,724 units, up 47.5 percent on
the prior-year period. With the Panamera, Porsche
offers a sporty product in the four-door, four-seater
sedan segment which is seeing particularly high de-
mand among Chinese customers.
However, Porsche also recorded growth in
unit sales in Europe over the period from 1 August
2009 to 31 July 2010, totaling 1.4 percent to
30,948 vehicles; 11,857 thereof were sold in Ger-
many. That is 3.5 percent less than in the prior-year
period. The Porsche brand made a rapid return to
growth in North America: as of the middle of the fiscal
year 2009/10 unit sales were down some 15.5 per-
cent on the prior-year period but managed to record
4.6 percent growth to 23,705 vehicles as of 31 July
2010. In the Americas as a whole, unit sales reached
25,619 vehicles (up 4.0 percent).
The Volkswagen group sold 1,857,918 vehi-
cles in the period from 1 January to 30 June 2010 in
the Europe/other markets region (first half of the year:
1,730,018 vehicles). 265,060 units were sold in North
America (first half of the year: 238,595 vehicles). In
the South American markets, Volkswagen sold a total
of 427,394 vehicles in the second half of the year
(first half of the year: 434,245 vehicles). The Volks-
wagen group’s unit sales in markets in the Asia-Pacific
region (including the Chinese joint ventures) amounted
to 1,015,749 units in the second half of the year after
899,286 vehicles in the first half.
48 Group management report